NETNOCON 2025, held in Marseille from May 28-30, 2025, celebrates the 10th anniversary of Robert Kozinets’ “Netnography: Redefined” with the theme “Let’s Get Creative!”. The conference encourages netnographers to blend scientific research with artistic expression, drawing inspiration from Marseille’s vibrant counterculture to explore the intersection of arts, popular culture, creative industries, and technology, with presenters…