NETNOCON 2025, held in Marseille from May 28-30, 2025, celebrates the 10th anniversary of Robert Kozinets’ “Netnography: Redefined” with the theme “Let’s Get Creative!”. The conference encourages netnographers to blend scientific research with artistic expression, drawing inspiration from Marseille’s vibrant counterculture to explore the intersection of arts, popular culture, creative industries, and technology, with presenters encouraged to submit visual illustrations alongside their research.
BridgeGap is co-sponsoring the conference. BridgeGap’s Alfredo Jiménez and Aleksej Heinze will be co-chairing the 30 May plenary session “Social Media and Corruption” with the project’s panel discussion. Also, BridgeGap team members will participate in the session “Politics and Ideologies in Social Media Disclosure” with their presentation “Framing corruption: A comparative study during national election campaigns in Bulgaria, France and Italy.”
PROGRAMME
DAY 3 – MAY 30
Location: KEDGE Business School Luminy campus – Domaine de Luminy, Rue Antoine Bourdelle, 13009 Marseille
9:30 – 10:30 Plenary Session: Social media and corruption, and video call with BridgeGap project team – Auditorium (7.400)
Session Chairs: Alfredo Jiménez and Aleksej Heinze
10:30 – 11:00 Coffee break
11:00 – 12:30 POLITICS AND IDEOLOGIES IN SOCIAL MEDIA DISCOURSE
Session Chair: Anne Gombault
1) Kindarji, V., “Like a bunch of God damn hypocrites”: The Impact of Canadian Political reddit on Second-Order Beliefs.
2) Türkel, S., Uzunoğlu, E., Akın, A., Bilbay, T., Thicker Understanding of Media: A Netnographic Study of Refugee Perceptions.
3) BridgeGap panel: Galev, T., Vial, V., Jimenez, A., Marchetti, R., Stanziano, A., Heinze, A., Framing corruption: A comparative study during national election campaigns in Bulgaria, France and Italy.
4) Serwanski, T., Heinze, A., Malevicius, R., The exoticization of Eastern Europe: a postcolonial netnographic study of Western imaginaries.